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Level X
Digital Marketing for Small Businesses
COURSE OVERVIEW
Morning Session: Building Your Digital Foundation
- Website Fundamentals: Understanding the importance of a website for small businesses, what makes a good website, key conversion elements, user experience basics, mobile optimisation, and common mistakes to avoid
- Google My Business: Setting up and optimising your Google Business Profile, managing reviews, leveraging local search visibility, and best practices for photos, posts, and updates
- Google Analytics: Introduction to Google Analytics 4, understanding website traffic and user behaviour, key metrics to monitor, and setting up goals and tracking conversions
- Google Search Console: Connecting your website, understanding how Google sees your site, identifying and fixing common issues, and monitoring search performance
Afternoon Session: Wider Marketing Strategies
- Social Media Marketing: Choosing the right platforms, creating engaging content, building a consistent posting strategy, growing your audience, and analytics and performance tracking
- Search Engine Optimisation (SEO): Understanding how search engines work, on-page SEO fundamentals, local SEO for small businesses, and creating content that ranks
- Paid Advertising: Introduction to Google Ads and paid advertising, budgeting and measuring success, comparing social media and Google Ads, and other forms of paid advertising
- Bringing It All Together: Creating a digital marketing action plan, prioritising marketing activities, resources and next steps, and a Q&A session
FURTHER INFORMATION
This comprehensive full-day workshop is designed specifically for small business owners and entrepreneurs looking to enhance their digital presence and take control of their online marketing. From building an effective website foundation to implementing wider marketing strategies, this hands-on course will equip attendees with the practical tools and knowledge to grow their business online.
Whether they are just starting their digital journey or looking to refine their existing strategy, this course provides actionable insights they can implement immediately.
By the end of this course, attendees will:
- Understand why a website is essential for small businesses and what makes an effective one
- Know how to optimise their website for both users and search engines
- Be confident in setting up and managing their Google Business Profile effectively
- Be able to use Google Analytics and Search Console to monitor performance
- Have a clear understanding of social media, SEO, and paid advertising options
- Leave with a practical action plan tailored to their business needs
No formal assessment just practical, hands-on learning!
Course fee: £250.00
You will be provided with a course manual, notepad, pen and certificate of attendance.
Further information:
For further information or to book, please contact our Commercial Course Coordinators on 01293 442344 or email train@ccgtraining.ac.uk
All courses are run subject to demand and tutor availability. Course fees and information quoted are correct for current academic year.